This blog serves as an “experts guide” to the Race to Zero campaign – showcasing how members may support the campaign further and become sustainability advocates in their sector.

While the Race to Zero (R2Z) campaign starts with foundational commitments through the "5 P’s" (Pledge, Plan, Proceed, Publish, and Persuade), some companies and individuals may be inspired to take more active leadership roles.

Beyond meeting the “starting line” criteria, members can also serve as role models, advocates, and change agents within their sectors. This begins with expanding on the “5 P’s”, incorporating “leadership practises” into the goals and commitments made, and then extends to further opportunities such as becoming an Accelerator.

What does leadership look like in Race to Zero?

Leadership within R2Z goes beyond meeting baseline emissions reduction targets. Companies or individuals can demonstrate leadership practises by:

1. Developing Innovative Solutions: Pioneering new technologies, processes, or policies that accelerate emissions reduction and can be replicated across sectors.
2. Advocacy and Policy Engagement: Actively participating in policy discussions or advocacy efforts to shape industry standards and influence regulatory frameworks in support of climate goals.
3. Knowledge Sharing: Transparently sharing successes, setbacks, and learnings to inspire and guide other organisations aiming to reduce emissions.

Pathways to leadership: Becoming an Accelerator

For companies or individuals eager to contribute further, becoming an Accelerator offers a way to act as a catalyst in their field. Accelerators commit to:

• Driving Recruitment: Encouraging peers within their sector to join Race to Zero, expanding the campaign’s reach.
• Hosting Knowledge-Sharing Events: Organising or participating in events that allow members to exchange best practices and innovative ideas.
• Supporting Regional or Sectoral Diversity: Promoting inclusivity by helping underrepresented regions or sectors to engage with Race to Zero, bringing broader perspectives and solutions into the fold.
• Engaging Actively with the R2Z Team: By building a close relationship with the R2Z team, Accelerators stay aligned with the latest developments and help shape new strategies.

Why take on a leadership role?

Becoming an Accelerator or exhibiting “leadership practises” within the R2Z campaign offers several strategic and impactful benefits that go beyond a typical membership. Here are key reasons a member might want to elevate their role:

Increased Influence and Leadership Recognition

As an Accelerator, a company gains the opportunity to be recognised as a leader in climate action within its industry or sector. This status can boost its reputation and credibility by showcasing a higher level of commitment to sustainability. Being seen as an R2Z Accelerator allows companies to stand out among peers, positioning them as pioneers driving change.

Expanding Network and Building Connections

Accelerators have direct channels to connect with the R2Z team and other leaders in sustainability. This network can be invaluable, offering opportunities for collaboration, knowledge sharing, and partnerships with like-minded organisations. It enables Accelerators to stay updated on best practices, evolving standards, and emerging technologies, further strengthening their own sustainability efforts.

Enhancing Brand Value and Building Stakeholder Trust

For stakeholders like investors, customers, and employees, a company's Accelerator status signals a high level of transparency, accountability, and dedication to climate action. This can enhance brand loyalty and attract investment from funds focused on ESG (Environmental, Social, and Governance) criteria.

Driving Diversity and Regional Representation

Accelerators are encouraged to foster inclusivity across regions and sectors. This helps companies focus on empowering underrepresented areas or industries in the climate space, bringing a wider range of perspectives and innovations into the movement. It’s an impactful way to help smaller companies, emerging markets, and developing regions gain access to climate action tools and resources.

Next Generation of Climate Leaders

Encouraging companies to take on leadership roles within Race to Zero not only amplifies their impact but also sets a powerful example for others in their industry. By advancing as Accelerators, companies can maximise their impact within R2Z, while benefiting from the visibility, resources, and connections that come with a leadership role. It’s ideal for members who not only want to achieve their net-zero goals but also shape the future of their industry.

Next Generation of Climate Leaders

To find out more about the Race to Zero campaign, including the specific joining processes for members vs accelerators and leadership practices criteria in more detail download our free Race to Zero guide.

Contact Us